What is SEO and why it is so important for our website?

SEO is the process through which we can rank our website on the {SERP} page. It is crucial because SEO targets organic ranking and traffic to our website rather than investing money on paid traffic…

There are three types of seo

On page SEO

When we optimize our site or do anything on specific page to improve site ranking, positioning is an on-page SEO. We have to do many activities to optimize the site or improve site ranking.

Off page SEO

We have to do marketing of our site to rank our website on the SERP page. IT is a process where we write content on that site to whom we want to take backlink so that our website ranks faster and our SEO becomes strong. There are two types of backlinks low quality and high quality. 

Technical SEO

We can rank our website higher on the SERP page through SEO. Technical SEO helps to optimize the website’s infrastructure and helps to know google that we have a website with high value

We have to check many things in an ON Page SEO, such as.

keyword research

In keyword research we want a particular keyword relevant to our content. We have to do keyword research to know the difficulty of keywords and the competition to know that people search those keywords or not. There are many types of keywords such as.

Short tail keyword :

 This keyword includes less than three words with high competition, e.g., shoes, smartphones, etc..

Long tail keyword :

These keywords are more understanding to specific things and longer than common keywords, e.g., best shoes for the rainy season, best smartphones for gaming under 15k.

LSI{ Latent semantic indexing}:

This keywords are synonyms of the main keywords that we are targeting it helps both users and search engine to know our content is about.

 

Seasonal keyword:

This means when keywords generate traffic at a specific time of the year.

Site audit

We have to check our website to improve site ranking and SEO. A site audit is a process for the search engine friendliness of a website in many ways, such as

Cannonical error :

 When the website opens in a different URL with the same content is known as canonical error.

Duplicate content :

 When our content is duplicate, plagiarism, or we copy-paste our content with another site or google is known as duplicate content. Dublichecker is a website known for check the content is plagiarized or not

Thin content :

If our content is less than 300 words on a particular page, it is known as thin content. If we want to perform our web page faster, we have to write more than 500 words of content on that page.

Heading tags :

Heading tags are categorized by a number between H1 to H6. It helps Google bots to crawl our heading and content easily

Alt text :

 Alt text is a description and name of an image that gives meaning to that image for google bots.

Site speed :

 The amount of time a webpage or site takes to load is known as site speed. If our site takes 5 seconds or less than 5 seconds, then our site is SEO-friendly. Google site speed, G-T matrix, is some site where we can check our site speed score. 

 

Mobile responsive :

 we have to check our site is running perfectly on mobile or not. If the full website and all images or webpages are perfectly running on the mobile screen, then our site is SEO- friendly.

We have to do certain activities in an off page SEO, such as.

If we want to make our site SEO friendly, we have to create an internal link that links connect one page to another page. A good internal link is essential for our website to rank.

External link :

An external link, also known as a backlink, points any page of our website to another domain. External links are used to build links on other sites and point back to our domain, but we have to make sure that from which site we are taking backlinks is similar to our website; otherwise, it only increases spam score.

Dofollow & Nofollow links :

Dofollow & Nofollow links are two ways to tell Google how to relate the website linking to our site. dofollow links pass the google boots while nofollow does not give authority to pass google bots.

Social bookmarking sites :

Social bookmarking sites is an off-page SEO low-quality backlinks activity. We can add our target URL description and keyword in social bookmarking sites, which we want to rank on the SERP page.

Classified posting :

Classified posting is similar to social bookmarking sites, and we can promote our products on classified sites too. In classified sites, there is an option to add images, and this activity generates good quality backlinks compared to social bookmarking sites.

Blog commenting :

We use anchor text whatever information we are giving on another website through blog commenting. If the information we are giving is useful and attractive to viewers, it will help us make traffic towards our site.

Directory submission :

Directory submission is an off-page optimization activity that involves the submission of our website in a particular category. It helps to attract traffic because directory submission helps to increase our website rank with high-quality backlinks.

Article submission :

We have to submit article related to our website to a third-party website with a high da/pa. Article submission is an off-page technique that helps in high-quality backlinks. It will boost our website rank.

Guest posting :

Q & A sites are a platform where you can ask questions and give answers related to your field. We can generate backlinks on our question and answer. It will generate traffic for our website if our Q & A profile is strong.

Q & A submission :

Dofollow & Nofollow links are two ways to tell Google how to relate the website linking to our site. dofollow links pass the google boots while nofollow does not give authority to pass google bots.

Web 2.0 :

In web 2.0, we can make our own website on another website that already has very high da/pa but with unique content. Web 2.0 generates very high-quality backlinks.

There are three types of technical SEO
Sitemap.xml :

 sitemap.xml is a file that stores all the information of webpages of the website. It helps Google bots crawl sites easily and helps search engines understand your site’s structure. For sitemap.xml, you have to install one plugin named Yoast seo; it automatically generates a sitemap.xml file on your site.

 

Robot.txt :

 robot.txt file stop indexing pages you don’t want google to crawl, such as the wp-admin page or payment gateway page in an e-commerce site. If you wish to avoid google bots to stop indexing particular pages, install a plugin named Yoest seo Go to dashboard > then click on seo > click on tools > and then file editor there you can add or remove pages you want.

 

Schema Code :

schema is HTML code that helps in the rich result and gives extra information of your website on the search engine result page. JSON-LD schema code generator is the site where you can generate your schema code according to your website

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